Cold Calling is not a duplicatable technique for Network Marketers or any associated with building a stable MLM Organization. The reason is simple. Most people who are attracted to MLM/Network Marketing have no prior sales and marketing training. They are intimidated by sales in general. They are not interested in cold calling prospects to try to get them to join their business opportunity or sell their products/service.
Cold Calling takes years of practice to get good at it. There is massive amount of rejection and frustration that you will have to go through before you feel comfortable doing it. Cold Calling in today's marketplace is not that effective because people are bombarded with ad after ad and people are very skeptical today. The Internet also plays a part and the use of caller ID's and cell phones make it hard to reach prospects.
Network Marketing is based on the concept of duplication. In order for duplication to work effectively there needs to be an easy system in place. Having your distributors cold call is not an easy way to have your team duplicate. You will be forcing many newbies to be something they are not and this will contribute to their failure.
You see, cold calling may work for you. You may be awesome at it, but if your team is not you will not make massive amounts of money in Network Marketing. When people buy generic business opportunity leads they will have to go through many bad leads, answering machines, hang ups, and irate prospects. Many distributors have built large teams using cold calling techniques just to see their organization evaporate later. It does not build stability in your business because most people are not willing to go through the frustration that you did.
It is much better to generate your own prospects than cold call leads. The whole dynamic changes if someone holds their hand up first and opts in for more information on your business. When you call those prospects it is not cold but warm. You are now calling someone who is interested and now you can focus on getting to know them and build a relationship.
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